2,099
Firms counted
Dubai and Abu Dhabi
30
AI answers captured
Google AI Mode, 4 October 2026
75
Different firms AI named
Across 3 cities
705
Websites read
23% of listed sites no longer exist
Who AI recommends
The names in the answer, city by city.
Ten homeowner and business-owner questions per city, from villa interiors and kitchens to restaurant and office fit-outs, put to Google AI Mode one at a time while logged out, on 4 October 2026. Paid placements are not counted.
Dubai
Open29 different firms named across 10 questions. The most named appeared in 3 of 10.
- Antonovich Group 3 of 10
- Euphoria Interiors 3 of 10
- Muse Interior Design 3 of 10
- USBC Interiors 3 of 10
- WE DO Interior Design & Fitout 3 of 10
- Designsmith 2 of 10
- Fitout Bureau Interiors (FBI) 2 of 10
- Royal Fitout Decoration Design 2 of 10
The 10 questions and what each named
- “best interior design company in Dubai for a villa” Muse Interior Design, Euphoria Interiors, Algedra Interior Design, Antonovich Group, Zen Interiors, WE DO Interior Design & Fitout
- “how much does a villa fit out cost in Dubai per square foot” No business named (the answer explained, without names)
- “best fit out company in Dubai for a restaurant” Designsmith, THE FITOUT, A&T Group Interiors, USBC Interiors, Bond Interiors, Bishop Design
- “best interior designer in Dubai for an apartment renovation” WE DO Interior Design & Fitout, Muse Interior Design, Casa Kraft Interiors, Euphoria Interiors, Antonovich Group
- “best office fit out company in Dubai” USBC Interiors, Fitout Bureau Interiors (FBI), Royal Fitout Decoration Design, Janat Office Fit Out, Build Craft Interior Fitout
- “best kitchen renovation company in Dubai” Hacker Bespoke German Kitchens Dubai, Royal Fitout Decoration Design, Yalla Renovation LLC, Haifa RENOV8, The Across Designs
- “best joinery and fit out contractor in Dubai” Designsmith, USBC Interiors, GDM Interiors, Fitout Squad Interior & Contracting LLC, Mark Fit out Contractors, NORTH STAR Joinery & Interiors, Royal Fitout & Interior Design (Dubai Sports City)
- “do I need municipality approval for a villa renovation in Dubai and who handles it” No business named (the answer explained, without names)
- “interior design companies in Dubai for a new home” Muse Interior Design, Antonovich Group, WE DO Interior Design & Fitout, Zen Interiors, Euphoria Interiors
- “turnkey fit out company in Dubai for a retail shop” Top Rock Interiors (TRI), Design Divine Interior Fitout LLC, Biverse Turnkey Services LLC, Fitout Bureau Interiors (FBI)
Abu Dhabi
Open28 different firms named across 10 questions. The most named appeared in 4 of 10.
- Bon Marche Interior Design & Decoration 4 of 10
- DELUXUS Interiors 4 of 10
- Havelock One Interiors 3 of 10
- Luxury and More Interiors 3 of 10
- Portray Interiors Design & Decor Fit Out 3 of 10
- Al Manzool Decor 2 of 10
- Mattermind Decor and General Maintenance LLC 2 of 10
- Safeway Interior Design 2 of 10
The 10 questions and what each named
- “best interior design company in Abu Dhabi for a villa” Al Bahri Engineering Consultancy & Interior Design, Bon Marche Interior Design & Decoration, Al Manzool Decor, Luxury and More Interiors, DELUXUS Interiors
- “how much does a villa fit out cost in Abu Dhabi per square foot” No business named (the answer explained, without names)
- “best fit out company in Abu Dhabi for a restaurant” Mattermind Decor and General Maintenance LLC, EMINENT INTERIO, Interior Design Decoration Abu Dhabi (iDA), Havelock One Interiors, Bon Marche Interior Design & Decoration
- “best interior designer in Abu Dhabi for an apartment renovation” DELUXUS Interiors, Portray Interiors Design & Decor Fit Out, Bon Marche Interior Design & Decoration, Luxury and More Interiors
- “best office fit out company in Abu Dhabi” WORKSPACE INTERIORS, Safeway Interior Design, Bon Marche Interior Design & Decoration, DELUXUS Interiors, Arcave Architecture and Interiors, Maintexx Interiors, Truth Interior & General Maintenance
- “best kitchen renovation company in Abu Dhabi” Al Meera Kitchens, Infinite Kitchen (iKitchen), Nova Home, Flower Carpenter, Sajid Carpenter and Maintenance, Mokka Living
- “best joinery and fit out contractor in Abu Dhabi” HomeRev Abu Dhabi, Portray Interiors Design & Decor Fit Out, Havelock One Interiors, Mattermind Decor and General Maintenance LLC, Elegant Wood Craft Carpentry and Decor, Vigiwoods Interior Design, Sajid Carpenter and Maintenance
- “do I need municipality approval for a villa renovation in Abu Dhabi and who handles it” No business named (the answer explained, without names)
- “interior design companies in Abu Dhabi for a new home” Al Manzool Decor, Luxury and More Interiors, Patina Interior Design, DELUXUS Interiors, Portray Interiors Design & Decor Fit Out
- “turnkey fit out company in Abu Dhabi for a retail shop” Havelock One Interiors, Atech Interiors LLC, Stylish Advanced Decor, Safeway Interior Design, Unique Options N Interiors
Sharjah
One name ahead19 different firms named across 10 questions. The most named appeared in 7 of 10.
- Bahr Al Sultan Decor 7 of 10
- MD DECOR 6 of 10
- Rady Interior & Fit Out 4 of 10
- Creative Shelf LLC 3 of 10
- Zakharif Interior Design & Decor 3 of 10
- Al Faan Al Raqi 2 of 10
- GDM Interiors 2 of 10
- Senyar Decor Contracting 2 of 10
The 10 questions and what each named
- “best interior design company in Sharjah for a villa” Zakharif Interior Design & Decor, Bahr Al Sultan Decor, Ray Fitout Architecture & Interiors, Creative Shelf LLC, Noor Design
- “how much does a villa fit out cost in Sharjah per square foot” No business named (the answer explained, without names)
- “best fit out company in Sharjah for a restaurant” Bahr Al Sultan Decor, Bahr Al Ibdaa Decor (BID Cont), MD DECOR, Rady Interior & Fit Out
- “best interior designer in Sharjah for an apartment renovation” Zakharif Interior Design & Decor, Rady Interior & Fit Out, MD DECOR, Seven Dimensions Interior Design LLC, Creative Shelf LLC, Bahr Al Sultan Decor
- “best office fit out company in Sharjah” Meter Square Interiors LLC, MD DECOR, Rady Interior & Fit Out, Bahr Al Sultan Decor, Senyar Decor Contracting
- “best kitchen renovation company in Sharjah” Tafaseel Kitchens & Closets, Napoli Kitchens, Al Faan Al Raqi, Al Nukhba Kitchens & Closets, NAK International Kitchen Renovation
- “best joinery and fit out contractor in Sharjah” MD DECOR, GDM Interiors, Bahr Al Sultan Decor, Al Austath Carpentry, Al Faan Al Raqi, Senyar Decor Contracting
- “do I need municipality approval for a villa renovation in Sharjah and who handles it” No business named (the answer explained, without names)
- “interior design companies in Sharjah for a new home” Zakharif Interior Design & Decor, Rady Interior & Fit Out, MD DECOR, Creative Shelf LLC, Bahr Al Sultan Decor
- “turnkey fit out company in Sharjah for a retail shop” GDM Interiors, MD DECOR, Bahr Al Sultan Decor, Next Interior UAE
One answer per question on one day, not a verdict on anyone's workmanship. Price and permit questions often name no firm at all; they still count as questions.
The market
2,099 firms, counted.
From UAE directories, web searches and Meta's Ad Library. Office-only contractors and furniture shops are left out of these totals.
By what they do
- Villa and apartment design-and-build 1,309
- Interior design studios 556
- Kitchens and joinery 234
Reachable
- With a website listed 48%
- With a phone or WhatsApp 76%
- With an email printed 27%
By emirate
- Dubai 1,683
- Abu Dhabi 347
- Emirate not stated 69
Where they cluster
- Al Quoz 99
- Business Bay 79
- Mussafah 70
- Deira 61
- Al Qusais 41
Only listings with a clear district are counted here.
The websites
What a homeowner finds on fit-out websites.
Firms already paying for ads (a Google Ads tag, a Meta pixel or live Meta ads) are shown apart from the rest, because those are the firms already spending to win a homeowner's enquiry.
This table is wider than a phone screen. Swipe it sideways to see the other columns.
| On the website | All (705) | Already advertising (111) | The rest (594) |
|---|---|---|---|
| Business details marked up for machines (LocalBusiness-type schema) | 29% | 41% | 27% |
| Schema carrying phone, address and opening hours together | 16% | 23% | 15% |
| An Arabic version of the site | 8% | 14% | 6% |
| A WhatsApp chat link | 43% | 68% | 39% |
| Google reviews shown on the site | 11% | 20% | 9% |
| Prices shown in AED | 9% | 11% | 9% |
| A booking or quote form | 64% | 68% | 63% |
| A footer year older than 2025 | 14% | 13% | 15% |
23% of the websites listed for these firms did not resolve at all (231 of 1,012 checked). Sites that could not be read are left out of every percentage above. 52% of the readable sites run on WordPress.
The difference
What the recommended firms do differently.
25 of the firms Google's AI recommended are in our list with a site we could load. Their websites are set against every other firm's; the group is small, so treat the gaps as a direction.
Business details marked up for machines (LocalBusiness-type schema)
52%
Recommended by AI
28%
Everyone else
Schema carrying phone, address and opening hours together
36%
Recommended by AI
15%
Everyone else
An Arabic version of the site
12%
Recommended by AI
7%
Everyone else
A WhatsApp chat link
88%
Recommended by AI
42%
Everyone else
Google reviews shown on the site
20%
Recommended by AI
10%
Everyone else
Prices shown in AED
28%
Recommended by AI
9%
Everyone else
Recommended: 25 firms named by Google AI Mode that we matched to our list and could read. Everyone else: 681.
The money
What one project is worth.
One fit-out project is worth more than years of most marketing budgets. Published Dubai rates, re-read on 4 October 2026:
AED 180 to 280
per square foot for an apartment at a standard finish, so AED 216,000 to 336,000 for 1,200 sq ft
AED 880,000+
for a 4,000 sq ft villa at a standard finish, and about AED 1,400,000 at premium
What this means for an owner
Four fixes a fit-out firm can make this month.
Put your basic facts where machines read them
Phone, address, opening hours, emirate and the services you do, marked up on the homepage and identical on your Google profile. The recommended firms are far more likely to have done this.
Show what a project costs
Even a range per square foot or per room gives AI a fact it can quote. Most firms show no price at all, which leaves the question to someone else's page.
Fix or retire dead links
If a directory still lists a website you no longer run, update it. A dead link costs you the visit and tells a machine the business may be gone.
Make WhatsApp the first contact
Most recommended firms put a WhatsApp link on the page. In the UAE that is how a homeowner starts the conversation.
Method
How to check our work.
Firms come from UAE business directories (interior design, carpentry and home improvement categories), web searches and Meta's Ad Library, de-duplicated by website, phone and name, then sorted by the work they show. Office-only contractors, furniture shops and suppliers are counted but kept out of the totals.
Each listed website was checked once. Domains that no longer resolve were counted as dead; the rest had their homepage and contact page read for business schema, an Arabic version, prices in AED, a portfolio, a quote form, Google reviews and a WhatsApp link.
Firms count as advertising when the site carries a Google Ads tag or a Meta pixel, or the firm runs ads we found in Meta's Ad Library. Directory listings for this trade are old, so the count includes some small decoration firms; the website figures cover only sites that loaded.
Download the summary table (CSV), as of 4 October 2026. Cite it with a link to this page. It carries totals and percentages only, never a business's contact details.
Questions
About this report.
How many fit-out companies are there in Dubai?
Why are so many fit-out websites dead?
Does a firm named by AI do better work?
Can you check my fit-out company?
Next step
Get your fit-out company recommended by AI within 90 days.
We put the 5 questions your customers ask ChatGPT, Perplexity and Google AI Mode in Dubai, Abu Dhabi or Sharjah, and show you which names come back today. Then we fix the pages, profiles and listings that decide the answer.
AED 2,000 a month, 3-month minimum as it takes time to show results. If AI is not naming you by day 90, you get every dirham back.
A few clients per industry in each city, spread across areas. Founder led. Dated proof every 30 days.